Advertising Fail
Dec. 2nd, 2010 03:17 pmSo, I saw the above ad in the bus stop on the corner of where I work, as I was heading out for lunch. I can't even begin to describe the levels of FAIL encapsulated here:
1) The slogan: "It sucks to be alone". Why, yes, thank you for alienating and demoralising those of us without a significant other in our lives. We hadn't noticed that being alone when you don't want to be is a crappy feeling to have. Wow, I must go out and ignore my emotional health for the sake of being IN A RELATIONSHIP RIGHT NOW!
2) Love=material goods. Buy her love with a tacky piece of jewellery! Better yet, blackmail her into staying with you by buying her a ring. She has to stay with you now you've gotten her the bling! And girls, don't forget to demand the most expensive one so he proves his love for you!
3) The message that any relationship, even a crappy one, is better than being alone. Possibly I'm projecting here, but there's a good reason why I've been single for so long - I didn't trust myself not to get into another bad relationship at first and now I'm not wanting to fall headlong into another until I'm sure I can love me first - relationships aren't crutches and it's not fair to the other person to use them that way. So I don't appreciate being told that doing the right thing for me is something sucky. It's hard enough dealing with society's general assumption that if you're not in a relationship at my age a) there's something wrong with you and b) I'm 'running out of time' and will end up dying alone and unmourned, without bus ads rubbing it in my face.
To sum up? Bite me, Spence Diamonds. I'll be looking for some kind of contact email for you and telling you so directly.