Follow up to the whole Dockers thing

[deathpixie]

So, a week or so after emailing them, I finally got a reply from someone:

Hi,

Samantha here from Dockers(R). Thanks for checking in with us.

The Dockers(r) "Wear The Pants" campaign is intended to give men a reason to love their khakis, the focus of this campaign. We apologize if our efforts did not resonate with you.

Thanks for sharing your thoughts with us. We'll definitely pass them along to our Marketing colleagues who pay close attention to consumer feedback.

If there's anything else we can help you with, just email us back or give us a call at 1-800-DOCKERS. We're available Monday - Friday, 6:00am - 4:30pm Pacific Time.

Thanks again,

Samantha
Levi Strauss & Co.
Consumer Relations

*rolls eyes* So they're trying to give men a "reason to love their khakis" by telling them that without them, they're androgynous wussy boys with no power and the world is going to hell for want of a strong (male) hand at the helm. Bite me, Dockers.

Also, if people want to add their comments, since Marketing pays such close attention to public feedback, the email address is: info@dockers.com

Comments

[dreamchain17.livejournal.com]

I just don't think it's very likely they've gotten enough gender-specific complaints that they created a form letter to deal with it. o.O For the most part media doesn't seem to CARE about gender roles and how they're perceived, and the general public is too apathetic to write in about it. Isn't it more likely they just have an ACTUAL female working for them who either received this at the point of complaint (there's usually a lot of women in customer service) or they actually referred it to her because "Oh look. A woman's writing. Better have a woman write back."

Of course there is an empirical way to test this.

[annlarimer.livejournal.com]

It's a form letter. I got the exact same response when I wrote them a couple of months ago.