Follow up to the whole Dockers thing

[deathpixie]

So, a week or so after emailing them, I finally got a reply from someone:

Hi,

Samantha here from Dockers(R). Thanks for checking in with us.

The Dockers(r) "Wear The Pants" campaign is intended to give men a reason to love their khakis, the focus of this campaign. We apologize if our efforts did not resonate with you.

Thanks for sharing your thoughts with us. We'll definitely pass them along to our Marketing colleagues who pay close attention to consumer feedback.

If there's anything else we can help you with, just email us back or give us a call at 1-800-DOCKERS. We're available Monday - Friday, 6:00am - 4:30pm Pacific Time.

Thanks again,

Samantha
Levi Strauss & Co.
Consumer Relations

*rolls eyes* So they're trying to give men a "reason to love their khakis" by telling them that without them, they're androgynous wussy boys with no power and the world is going to hell for want of a strong (male) hand at the helm. Bite me, Dockers.

Also, if people want to add their comments, since Marketing pays such close attention to public feedback, the email address is: info@dockers.com

Comments

[deathpixie]

[Bad username or site: @ livejournal.com] has reposted in her journal and emailed Docker's, plus asked more people to do so. I've also posted to my Facebook, asking people to email and then pass the message on. I'll probably look at setting up a group tonight (since I can't access Facebook from work) basically asking people to sign up and then email the company and/or boycott them, based on their issues (if they have them, obviously!).

I've also not picked up the Metro since then, and while I haven't been shopping for pants, LeviStrauss is off the list of brands I'll buy.

Doing as much as one person can, and hoping that people do the same. I don't see a lot of point calling them back, but I do think encouraging more people to complain will get their attention and drive it home that it's a crappy campaign to be running.

[dreamchain17.livejournal.com]

Well, while I don't have the mental energy to contribute to running around with this (I should probably be working on health care if I have free time), I DO need to buy jeans in the next week or two for week, so I'll make sure to avoid them this time. Thanks for the tip.